About

Over 15 years, I've shipped and grown digital products to millions of users.

At AppSumo Originals, I ran product, growth, and P&L for 9 consumer SaaS products competing with Calendly, DocuSign, and Mailchimp. We went from zero to 1M+ users in 200+ countries and territories. About 60% of lifetime marketplace revenue came through organic and product-led channels, and roughly 1 in 4 TidyCal users upgrade to paid. 3 crossed $1M.

I build with AI every day: Claude Code, Codex, Lovable (L4: Platinum), Replit (Level 3: Proficient Builder, top 10%), and Bolt.new. 340+ merged PRs in 2026, as a non-engineer. 3 open-source projects: Ship Sense, an eval ranking LLMs on product judgment, and 2 MCP servers, including the first for the Substack Publisher API. Current builds at projects.

I'm exploring product leadership roles at frontier AI and high-growth consumer companies. If you want to grow your products faster with an AI-native operator, let's talk.

Experience

Founding GM & Head of Product

AppSumo Originals · 2018–Present

9 B2C and B2B SaaS products from zero, 1M+ users in 200+ countries and territories. 3 crossed $1M in lifetime revenue. Now Advisor (since January 2026).

Marketing Leader, Growth & Product Strategy

Student Loan Hero / LendingTree · 2016–2018

Employee #11. Built the email channel from zero to $1M+ per year. Revenue grew 3.5x to $22.5M+ ahead of the $60M LendingTree acquisition.

Research-to-Product Analyst

I Will Teach You To Be Rich · 2014–2016

Strategy and copy for a $1.7M course launch, 34x the industry average. 100+ hours of customer research turned into exec action plans.

Product Manager

Fox Corporation · 2010–2013

30+ digital products reaching 1B+ monthly pageviews, including early mobile and Xbox 360 apps.

Full history on LinkedIn